Hey! I'm Purnima, but my friends & family call me Fiza.
I’m a multidisciplinary designer who finds joy in sharing and learning new things. My decisions are rooted in research and I specialize in UX, brand, and community. I enjoy projects that make me think outside the box, challenge the status quo, and value sweating the small details.
You know the one friend that always tells lots of jokes? Yep, that’s me. I thrive among ambitious, passionate, and curious teammates, where together, we can create meaningful and lasting impact on people and society. I seek proactive teams that value ethics, culture, storytelling, and aren’t afraid of having fun!
↓ Resume
CHAOS TO CLARITY: WHY I DESIGN WITH INTENT
I want to be conscious, present and in control of my design process.
Achieving good user experience and delivering quality work requires a solid design process, collaboration, and direction. My foundation consists of four main iterations: Understand, Investigate, Ideate, and Create. Each iteration is driven by my search for knowledge, led with empathy, and constant experimentation. Having a streamlined approach allows me to be creative and successful in my search for results.
An era of school games
- Engrossed in finding and playing new games
- Miniclip, Club Penguin, & Whyville dictated my childhood
- Started making pixel art using hacking software
Behind the designs
My best days are full of walks in warm weather - I wish Toronto summers were longer. In my freetime, you can find me outdoors, camping in Algonquin, biking Toronto’s lakeshore, growing my vegetable garden, practicing new tricks with my dog, or planning my next travel itinerary. I'm also a wine enthusiast so you can find me reading, tasting or introducing wines to my friends and families at picnics. Indoors, I enjoy hours glossing over video editing techniques, doing nail art, researching fashion pieces, and mentoring youth in my community. Often, I go down Wikipedia rabbit holes of niche topics, of late I’ve been into world history.
Inspiration
My inspiration is nestled within the world's gentle cadence. I love slowing down on walks, pausing to allow my senses to observe the melodies and tactile whispers of the breeze. It comes from being immersed in cinematic marvels, where every frame and soundtrack is elegantly edited to stir the soul. This is what fuels my creative fire, wanting to contribute to the delicate beauty that surrounds us. Good design is an avenue to simplify life and it’s meaningful because it’s honest.
Collection
A digital scrapbook of things I'm inspired by and can't stop thinking about. If you're also intrigued by these topics, I'd love to chat! I bookmark them here (and in a massive inspo Figma file), which serves as you guessed it, inspiration when I'm stuck. More coming as soon as I consolidate my bookmarks.
Film/Storytelling
- -> Jake Frew
- -> Teo Crawford
- -> Jason Poon
- -> Korean Englishman
- -> nameishana
- -> Andrewpaul1
- -> Tozak Filming
- -> tatsuki
- -> Doobydobap
- -> Alston Pacheco
Learning new skills/ideas
- -> Digital Spaghetti
- -> Video essays
- -> Beerbiceps
- -> The Drone Creative
- -> Journaling
